Viva magenta!

The trend color

Year after year, Pantone (recognized worldwide as the leading source of information about color since 1963) selects a color that will represent the next 365 days; It is important to recognize it, because this color will set the trends of the year and will influence industries such as design and fashion.

This year Pantone selected the combination between red, pink and purple and titled it Viva magenta! A much more vibrant color than its predecessor the very peri in 2022. This "vibrant and alive relative of red" is already part of the catwalks, advertising, cosmetics and even the decoration of our home.

“In this age of technology, we seek to be inspired by nature and what it is real. Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious natural dyes, as well as one of the most strong and brilliant in the world." describes Leatrice Eiseman, CEO of Pantone Color Institute.

This color achieves a balance between warm and cold, but with a touch of fun and festive colors that make this color stand out from the rest. Our color matching service guarantees that we will not lose any of these attributes in the sublimation of this color that of course is part of our favorites this season.